The first batch of Ford’s iconic Mustang has arrived in Australia.
The first customer cars landed in the country at the beginning of December, arriving at Melbourne’s Appleton Dock.
Demand for the all-new Mustang has exceeded all expectations.
Ford says its dealers across Australia have been inundated with inquiries and demand for the all-new Mustang Fastback and Convertible, with the order bank sitting around 4,000 vehicles with more than 80 per cent paid deposits. These orders account for the first full year of vehicles to be sold in Australia through 2016.
“We are simply overwhelmed and humbled by the reception to Mustang thus far, which is probably our closest equivalent to the Beatles first trip to Australia,” said Ford President and CEO, Graeme Whickman.
“The Mustang also punctuates a landmark year for Ford where we launched a huge number of new vehicles – including the Australian-designed and developed Everest SUV and Ranger – while investing more locally than any other automaker with more than $300 million in R&D alone.”
After Mustang pricing was confirmed early this year, Ford saw a spike in interest and deposits, with more than 20,000 people putting their hands up to be kept informed about the new car.
As in North America, overwhelming early interest has been in the V8 GT models, with 86 per cent of customers favouring the V8. However, once the initial order banks are filled, Ford expects the EcoBoost models to be popular with customers who value performance but have an eye on fuel efficiency.
A similar situation surrounds the Fastback and Convertible split. There has also been more initial demand for the Fastback over Convertible, with around 88 per cent of Australian customers opting for the Fastback.